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Preselling to a Retailer with Cash Flow Shortage on the Manufacturer (基于预售融资的供应链决策问题研究)

发布者:商学院 |发布日期:2018-12-14|阅读次数:

报告题目:Preselling to a Retailer with Cash Flow Shortage on the Manufacturer(基于预售融资的供应链决策问题研究)

报告时间:2018年12月17日下午13:30-15:30

报告地点:150129

报 告 人:张继红 北京外国语大学国际商学院 教授、博士生导师/人事处处长

报告人简要情况介绍(研究方向、主要研究成果等):

中科院数学与系统科学研究院运筹与控制专业博士,清华大学经济管理学院管理科学与工程专业博士后,现为北京外国语大学管理学教授、博士生导师、北京外国语大学管理科学研究中心主任/人事处处长/教师工作部长。2017年入选“国家百千万人才工程”,并获国家“有突出贡献中青年专家”称号;2007年入选教育部“新世纪优秀人才支持计划”,2009年获北京市教育教学成果奖(高等教育)一等奖,2011年获北京市教育工会教育先锋先进个人等荣誉。曾为Georgia Institute of Technology、University of Michigan  和Staffordshire University访问学者和访问教授。

报告内容简要介绍:

This talk is based on a research paper, in which we consider a supply chain that consists of one manufacturer and one retailer. Due to long production lead time and high cost associated with bank loans, the manufacturer considers offering products at a discounted price, before production starts, to the retailer to raise the necessary cash for production. We investigate the manufacturers optimal mix of financing strategy with preselling by studying a three-stage Stackelberg game between the supply chain members. As a game leader, considering the interest costs associated with bank loans, the manufacturer first determines the discount rate for the presale. The retailer determines the advance ordering quantity and then pays the manufacturer. Given the amount of on-hand cash, the manufacturer determines the amount of cash to be borrowed from a bank (if necessary) and the quantity of products to be produced. Finally, market demand is realized and satisfied by the inventories of the retailer and/or the excess inventory of the manufacturer. Optimal pricing and quantity decisions involved in the supply chain are studied. We propose a preselling-based incentive scheme that consists of a pre-ordering contract and a bidirectional compensation contract to motivate the manufacturer to increase production quantity and coordinate the supply chain. Numerical studies are conducted to show the benefit of the preselling strategy.

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